What's new?

Search In The City

Yahoo! Search Marketing was recently invited by Asia Digital Marketing Association (ADMA) to share its expertise on how search engines can greatly benefit a company's marketing plan. On August 23, Corporate Sales Manager Anna Chan took the stage at the Foreign Correspondent's Club and gave a speech on measuring the effectiveness of search marketing.

Leverage seasonal keywords
to get more traffic

It's never too early to start planning for the festive season. Online holiday shoppers start early, so you need to as well. Make the most of the upcoming Mid-Autumn and Halloween festivals and capitalise on the increased web traffic by adding specific keyword sets to your campaign.

TOP STORY

SUCCESS STORY

Pfizer Consumer Healthcare sees huge jump in Nicorette monthly sales after adopting Yahoo! Search Marketing

After adopting Yahoo! Search Marketing, pharmaceutical company Pfizer Consumer Healthcare saw the monthly sales for its nicotine gum, Nicorette, increased by 60 per cent.

SUCCESS STORY

SEARCH MARKETING TIPS

The Right To Bid
Effective bid management is the key to success for pay-per-click advertising. Whatever solution marketers choose, be it manual, tool-based or outsourcing to search marketing agencies, they should consider the degree of complexity of their campaign and the level of support they require.

HOTTEST SEARCH

Make full use of search engines and draw high traffic to your site by riding off the popularity of current hot topics and selecting keywords associated with them.


HOW MANY SEARCHES CAN YOUR BUSINESS GET?

Try Yahoo! Search Marketing's "Keyword Suggestion Tool" by entering a keyword to see how many searches have been conducted on that term in the last month.

RESEARCH

RESEARCH iProspect Search Engine User Behaviour Research: First Page Search Placement Crucial For Marketing
Almost two-thirds of respondents to a recent Search Engine User Behaviour Research commissioned by iProspect and JupiterResearch say they do not look past the first page of search results when seeking products, services or information.