Yahoo! Search Marketing regularly conducts workshops with advertising agencies to help them to better understand its advertising platform and the latest developments in paid search. During these workshops, speakers talk about the basics of search marketing and go into detail on how agencies can assist their clients in setting up and optimizing their search marketing campaigns.

For instance, attendees are taught how to select relevant keywords for their web sites (by including both generic and specific keywords), and furnished with tips on writing effective titles and descriptions (tailored, clear and factual copy more likely to increase conversion). Examples of various bidding strategies, as well as techniques to leverage seasonality in order to generate additional traffic to clients’ web sites are explained and illustrated to agencies.

Not only do attendees benefit from acquiring the skills needed to manage search campaigns during these workshops, success stories on how companies from different industries increased their sales are also shared with the attendees.

These efforts are part of Yahoo! Search Marketing’s commitment in helping agencies develop successful search marketing campaigns that are able to achieve their clients’ advertising goals. Agencies who would like to benefit from such workshops should contact one of Yahoo! Search Marketing’s helpful team members.